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| 内容： | Attract public attention and application, implement large-scale on-site job fairs.
And press speculation based on the degree of development of events.
While the layout features a succinct fashion show, the first shot fired comprehensive publicity.
She is a sign of Dujiangyan new business!
She is in the forefront of fashion! She is a dynamic warm charm bloom!
She is full of life to show value for money!
She was a trapped inside, she has too many incentives, she combines a lot of elements.
She became popular to make colorful, unique!
She used a completely new experience for us to feel a new life!
Her traditional consumption patterns will have a strong impact!
She is - fashion shopping plaza!
She is an extraordinary fashion consumer Complete Works,
enjoy the popular lifestyle habits, eat, drink, play, shopping stop spending,
How much heart, the stage is much wider!
Fashion Mall autumn stunning debut in September,
close to the popular front, leading the urban pioneer, fully manual Dress up the full liberalization of the popular women''s shoes,
luxury front, trend indicators, household essential, reliable service,
18 years strong settled appliances fashion boutique shopping plaza.
Here the meaning of "pop", referring to the popular fashion, refers to the project
The 1970s and 1980s-born population has gradually promoted to the mainstream of social consumption.
In the domestic commercial market,
Slow reaction old project project aside for emerging opportunities.
Convenient location success has two elements:
From a global perspective, Wal-Mart, Costco, Fred Fernandez, are positioned at a low price to win market retailers.
Emotional experience, and many other performance to establish a unified image,
so that the project can be labeled with a theme of the label,
with the details of the project and establish personalized features, then this empathy customer base will come here.
building to enhance the value of mining from the outside,
looking for opportunities to be a classic positioning techniques,
but in fact serious homogenization of the contemporary business world,
more and more of the positioning of thinking began to reflect on the value of the project from its own internal characteristics,
The building itself used to distinguish the characteristics of the positioning is increasingly used.
If a commercial project to enhance the emotional,
for the customer to produce a "want to repeat the consumer experience" emotional driving force,
then this project will undoubtedly be able to securely lock in customers with a significant competitive advantage.
McDonald''s is the most adept at establishing an emotional connection with the customer''s business.
such as the current relative lack of domestic recreational client resources,
planning area is too large at the time the investment is difficult to achieve;
if dining entertainment formats rental affordability is relatively low,
even though it is possible to introduce a large area,
When integrated positioning format you want to pay special attention to interaction between each other.
As at the time of the introduction of the bar,
because it mainly depends on the day and clothing sales flow of relatively strong interactive format
the highest grade of the project,
and hope to be able to attract high-end brand,
However, high-end brands, especially luxury brands,
is intended for a narrow group of people,
so quite a lot of luxury brands in a city will only open a shop,
For unplanned expansion of store brands,
even if there is no better business conditions, payment funded renovation,
shopping mall model limitations on the pattern classification can be divided into shopping centers
Mall store shop is a combination of outlook,
the implementation of the store cashier dispersed,
relatively small-business owners to manage the mall;
the department store cash register is uniform, the effect of the use of open-style stores,
shopping malls and the overall implementation of relatively strong unified management.
the business operation and management capability for self also relatively strong,
take a shopping center mode of operation has a relatively mature foundation.
In some small cities, brand quality is generally not high, and almost all agents operate,
so take a strong management department store would be more beneficial.
With the popularity of Internet in the country, the increasing development of e-commerce,
increasing the number of Internet users, the rise of online shopping,
online shopping has gradually penetrated into people''s lives,
Online shopping is evolved on the basis of traditional shopping,
reflect the requirements and needs of more consumers will be able to click a mouse to complete a shopping behavior,
so shop marketing it is very important,
and how in order to meet consumers'' desire to shop and purchase psychology,
bring benefits to the shop, which is the primary consideration shop marketing.
Reasonable and effective marketing tool that can help shop with limited resources,
to retain existing customers and attract new customers into more,
achieve a multiplier effect, to promote the development and growth of e-commerce shop.
Therefore, it is necessary to explore consumer online shopping behavior and online marketing strategy,
e-commerce shop (website) for the development of great significance can not be underestimated.
Marketing Strategy marketing shop, the consumer is the core issue that must be considered.
Consumers'' desire to buy, buy and buy psychological motivations are affecting the development,
implementation and smooth development of the marketing strategy of the shop,
Under the influence of the network environment, consumer behavior is more characteristic and personality requirements,
the traditional network marketing has been unable to meet the consumer''s shopping psychology,
Consumer awareness of the product is increasing significantly reduce the opportunity cost of a network of consumer awareness,
to make the shopping process more in line with their own needs and preferences of shopping decisions,
the value of the product split and combination of resources and the use of other ways to promote their products,
consumer online shopping behavior of consumers online shopping behavior and characteristics
of the consumer online shopping behavior can be affected by various factors,
Consumers shopping network, the web interface personalization beautiful design,
website outstanding reputation, higher website visibility,
generate some generate the corresponding purchase motivations.
the product features and quality for consumers to buy influence decisions.
Online consumers have their own characteristics,
which determines the buying behavior and not all of its goods are suitable for online sales and online marketing activities.
According to the data: consumers believe online transactions
From this data we can see that the consumption of online features and network security product and services
the impact of commodity prices. Internet information on the richness and openness,
consumers are more likely to compare prices of commodities.
For the same kind of goods, consumers are more inclined to cheap.
As online sales without the high cost of traditional marketing, it has a price advantage.
For example, this consumer psychology "Special Hot" section.
Consumers can enter the column, you can easily get information about various products and selling price,
This online shopping to meet consumers seeking affordable psychology.
shopping convenience and the convenience of shopping channels.
online shopping were accounted for 49.29% of the total number of consumer-based online and save time.
Visible, online shoppers are generally for convenience.
Network provides 24-hour service, holidays or business time limit does not exist.
online store pages, easy to navigate design operations,
information services online store fast online ordering procedure simplification and humane.
Relatively easy to set up online stores, and thus easy to fraud, consumers are also skeptical.
Consumers therefore many network marketing companies will continue to aid the physical facilities to enhance the credibility and visibility,
In addition, the Internet is an open and free system,
there is a lack of appropriate legal and other means to regulate,
Online consumers in the purchase process will be affected by various factors,
Consumer online shopping is mainly psychological characteristics:
active thinking, fanciful, adventurous, these characteristics are reflected in consumer psychology,
In the context of the internet, consumers in front of a computer mouse
The new, extraordinary and beautiful" merchandise.
a strong pursuit of independence, they will consciously or unconsciously manifested in all kinds of different activities.
Therefore, in the purchase of goods, they are not just chasing new by different,
so that the basis of individual psychological desire for the selection and purchase of goods or services possible.
Develop marketing strategy as consumers shop online shopping needs change,
Different consumer online shopping behavior, shop marketing strategy will be different,
Consumers can tap the mouse, you can make the best boutique in front now.
in the minds of consumers goods formed a strong brand value.
Italian fashion brand, by Guccio Gucci in Florence in 1921, was founded.
Gucci products include fashion, leather goods, shoes, watches, neckties, scarves, perfumes,
Gucci has always been high-end fashion brands, luxury, sexy and famous, as "a symbol of status and wealth
Brand become rich consumer darling of high society,
the business community has always been favored, while yet elegant fashion.
Gucci is now Italy''s largest fashion groups.
Gucci - timeless, classic and popular stars of all ages,
the brand is inspired by the actor, the princess and the ladies and other outstanding Women.
Today, its creative director: Frida Jana Ni (Frida Giannini),
The long history of this brand to a whole new level. Its products include:
Classic shoes, luxury handbags,Jewelry watches and fragrance and so on.
Belle Belle is the launch of a brand.
the urban environment and constantly changing,
constantly changing fashion trends, constantly changing content of life,
a woman''s role in life and constantly changing.
Belle show internal and external changes in the perfect temperament.
Belle simple leather into female and male, including handbags,
Teenmix, he or she, STACCATO shoes sold in the domestic market, etc.
On the basis of production and processing enterprises,
developed rapidly integrated production and marketing conglomerate,
famous shoe brand chain management company.
Is a media conglomerate listed on the New York Stock Exchange,
It had its avant-garde in the world of pornographic images make a lot of money,
"Playboy" to the liberal tendencies of speech is known for its articles are generally very high level.
Nude "Playboy" inside the "noble taste", "music without prostitution"
As an attraction, taking the high style,
the middle line of entertainment consumption.
Playboy and its bunny trademark has become one of the symbols of American culture.
American public to know and love the brand, more than 100 years of history.
Hanes (Hanes) is the parent company of Chicago, clothing,
represents fashion women dress, taste and beauty of the eternal pursuit;
she will be jewelry, diamonds, jewelry, noble quality and individuality integration,
creating a perfect design, fully embodies the spirit of the modern city.
both mature and sexy art style, but also Asians advocates simple,
absorbed the essence of the concept of European and American fashion apparel,
keen to capture the international fashion elements;
at the same time learn from different geographical and cultural characteristics,
the integration of ethnic traditions, color combinations,
and a profound grasp of the details of the interpretation of the idea of always "enjoy the sparkling" in.
Prada 1913, Prada in downtown Milan, Italy, founded the first boutique,
founder Mario · Prada (Mario Prada) fashion design and high-quality handbags,
luggage, leather accessories and cosmetics cases and other products obtained from the royal family and the love and pursuit of high society.
Today, it still favored boutiques still has a high reputation and prestige in the Italian upper classes of society,
Prada value embodied in products has been regarded as extraordinary in everyday life to enjoy.
Levi''s (Levi) is one of the most famous names from the western United States.
Because of this stronger than cotton pants pants wearable and very popular.
Thus, Li Weisuo of opening a company specializing in canvas overalls,
English called Ray-Ban Ray-Ban, Ray for the glare, Ban namely blocking,
blocking glare of the light that is the essence of sunglasses.
Ray-Ban is the US Air Force to produce a reflective mirror sunglasses inclined to provide the user with maximum eye protection.
Based on this, in 1930, Bausch & Lomb developed to absorb the most sunlight, at least divergence of heat to maintain a good clear vision of Ray-Ban sunglasses.
Ray-Ban sunglasses in addition to a good protection, designers will design its shape to highlight the rugged style of valiant soldiers temperament. |
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